Customers who have purchased console products
simply register using a computer with Internet access. The customer's
incentive to register is to receive a free secrets and hints document
or similar offer from the game they just purchased. Using advanced technology
developed by Husdawg, our systems can easily detect and authenticate
the specific CD/DVD the customer has (via an existing embedded code)
and allow them to retrieve their incentive (via download or exclusive
Web site access) as long as they have a participating product.
This promotion creates more value in a
product by turning each participating CD/DVD into a "backstage pass"
that gives customers access to special content about the game. The only
"payment" a customer has to make is to provide information or registration.
ConsoleReg can be leveraged via several
methods. Husdawg will create a hosted, "bonus" Web site for each console
publisher's brand. The "bonus" site is the location where customers
authenticate products and are rewarded with incentives. Customers can
be driven to this site via:
